Peter Njonjo, Co-Founder, Twiga Foods
Dar es Salaam, Lagos and Addis Ababa could be the next stop for a Kenyan fresh-produce distribution platform in its quest to disrupt food-supply chains in Africa.
Twiga Foods Ltd. aggregates farm produce and distributes it to vendors at street corners or market stalls in the Kenyan capital, Nairobi, through a mobile phone-based supply platform. In the country’s fragmented retail market, where 90 percent of food is sold through informal outlets, the tech startup is trying to create efficiency to lower food prices.
“A banana in a Nairobi supermarket costs more than a banana in London, while the average income of a consumer in the U.K. is 30 times compared to Kenya,” Peter Njonjo, Twiga’s co-founder, said in an interview in Nairobi. “This is true for many African cities and our vision is to leverage technology and organize a more efficient value chain that lowers food prices.”